Social Media is an Important Part of Your Marketing Mix, but Not the Only One.

Social media marketing is not a replacement for other marketing tactics and we highly recommend that you continue to do what has worked for you in the past.

Traditional marketing activities that still work for you, like advertising in a newspaper, sending direct mail and attending networking events, are still essential.

However, for most, social media marketing is now a critical component of an effective marketing strategy.
In fact, social media marketing works best when combined with other marketing activities, especially email marketing.