Since Panda first
hit the scene two years ago, thousands of sites have been mauled. SEO
forums are littered with site owners who have seen six figure revenue websites
and their entire livelihoods evaporate overnight, largely because they didn’t
take Panda seriously.
Last year Google unleashed the most aggressive campaign of
major algorithm updates ever in its crusade to battle rank spam. This year
looks to be more of the same.
When you have a business or blog hosted online, you need
steady and huge amount of traffic to the site. It should also be user friendly
to drive the traffic. Attracting organic traffic from search engines can be the
effective and cheapest way. But post panda effect, online marketers feel
attracting traffic from search engines has become relatively tough. Google
panda is a set of algorithms designed to get rid of low quality hosting
websites or which are less user friendly.
Five Tips in
Panda-proofing Your Website
- Avoid depending on auto generated content, this content are not on the favorites of search engines. If a search engines recognizes such content on your site, it will be regarded as spam content. And you might lose your traffic.
- Try to write unique content as your posts every time, pay specific attention on the length of the posts as well. A well detailed and lengthy post is entitled to be useful to the user as it will contain more information on that specific topic. The length of the posts should be at least 400 words and get rid of all the articles which have low content from the search results. You should also note that Google panda causes a wide-site penalty as opposed to page-by –page penalty. So, if one of the pages has low quality the whole site might be shut down.
- Get rid of all the pages that add little or no value to the site, such as disclaimer, about us, contact. Either assigns no index tags to all these pages or Robots.txt to stop crawling of these pages where ever possible.
- Learn and implement SEO techniques on the site. A well researched and applied search engine optimization is likely to have positive impact on the site. Prior to writing the posts do a thorough research of all the high searched rich keywords and try including them in your post. But avoid stuffing keywords in the posts; this may affect the quality of your site. Build quality back links to your site. While looking for the back links be aware the Back links should be within your niche and from popular and authorized sites else they won’t be adding any benefits.
- Building social media relations can be handier in tackling the panda effect. You can start with creating pages on popular social platforms such Google+, Face book, twitter and Digg. Link back these pages with your site and add various share bottoms on the site. Social trust adds huge difference to the rankings, specially +1 vote of Google. Google can give you high ranking based on these votes even if the posts may not be optimized, owing to the trust of the user on the social networks.
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