Search Engine Marketing is the art or science of making a web site robot friendly. Search Engine Optimization is a term coined by search engine marketing companies to make a site robot friendly by including on page optimization ingredients such as using key word phrases in the text, meta tags, HTML body text and file names. Then address the off-page optimization issues by implementing a reciprocal and one-way linking strategy between other popular, relevant sites in your industry.
In our experience, the latest SEO and PPC strategies and tactics aren’t enough to guide your visitors from click to conversion. Information architecture, navigation, design, presence of CTAs, and user experience all come into play for your website, regardless of how much traffic you send to it. For this reason, we offer a variety of search engine marketing programs tailored to fit your particular needs, including deliverable related to:
- Competitive Research & Analysis
- Audience Profiling
- Search Personas
- Multivariate Testing
- User Experience
- Content Strategy
- Conversion Optimization
