- Not properly identifying which links need to be removed. It is really hard to identify what is a natural link and what is not. Remove too many links and you’ll harm your site’s rankings even more. But if you don’t address enough of your links then Google will not reconsider your site.
- Not making a big enough effort to get links removed. It is not enough to just disavow your bad links. Google wants to see that you have gone to great efforts to get links involved. This means contacting webmasters via available email addresses, whois addresses and contact forms, documenting those attempts at contact and then communicating this to Google.
- Improper use of the disavow tool. Once you’ve gotten all the bad links that you can removed, then it is very helpful to use the disavow tool to ask Google to disavow the rest of the bad links. If you don’t format your disavow.txt file correctly then it won’t work. Google doesn’t tell you whether or not your file is correctly formatted. They simply ignore it if it is not created properly.
No automated tools are used in the process of deciding whether links should be removed. Each domain is visited and each link is manually evaluated. This is the best way to ensure that all of your GOOD links are kept which gives you the best chance at regaining rankings once the penalty is removed.
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